Apple started the personal computer revolution in the 1980s, and has stayed a major player in technology ever since. Apple produced the iPod and watched it become a worldwide sensation. But Apple has never been able to establish itself as a player in making mobile phones- until now. The new cell phone made by Apple is now the most wanted mobile gadget in the world.

At the January 2007 MacWorld conference, Steve Jobs electrified the audience and the world with the announcement that the long-rumored Apple cell phone, dubbed the iPhone, was indeed in development. The iPod had already garnered widespread praise, and a large following. Folks were excited by the idea that Apple might do for the functional, but uninspiring cell phone design, what Apple did for portable music players with the iPod. The hype continued, and the rumors mounted, until the iPhone was finally released to the public on June 29, 2007. Consumers lined up for blocks outside Apple Stores in anticipation. By most accounts, the hype was in large measure justified as the iPhone has since garnered rave reviews from independent users and technology reviewers, while inspiring copycat designs from competitors. The iPhone, small enough to fit in a purse or large pocket, comes in three colors so far: white, black, and platinum. More colors and more features are no doubt in the iPhone's future.

Apple's iPhone is much more than just a device that makes and receives phone calls while being able to play music. Users of iPhones can also send text messages, find sites on the Internet, watch videos and movies, store iTunes, and receive and send emails. How does such a small gadget do all of these things? Many people don't care, so long it the iPhone works.

Since its release on June 29, the Apple cell phone has only been available through Apple stores and AT&T in the United States. However, the iPhone will be available for purchase in other countries beginning in late 2007.It was only a matter of time before Apple introduced a cell phone to the world. With a loyal fan base and nothing to lose, creating the iPhone has proven to be a good business decision.