The Coca-Cola Company has made a worldwide name for itself, in no small part due to the help of colorful, decorative signs advertising the bubbly beverage throughout the company's history. Coke signage has included various types including wooden, tin, and the highly coveted enameled (porcelain Coca-Cola signs).

Tin Coca-Cola signs were affordable and many were made. As a result, these can still be found much less expensive than their porcelain counterparts.

As the years have passed, the more durable porcelain Coca-Cola signs held up better to the elements compared to their painted tin counterparts. As a result, the enameled versions are in much greater demand. And with greater demand comes greater prices too, naturally.

Wooden signs were also in use, and the older these are, the more collectible and expensive the pricing. Wood simply does not hold up as well as metal and a wooden Coca-cola is not as likely to survive and even less likely to be in excellent condition. A fortunate find is a sign that was put away in a barn or attic or storeroom and protected from light and the elements.

Some Coke signs were murals painted directly onto interior and exterior walls. Preserving and relocating this type of sign is problematic and not in the scope of most Coca-Cola sign enthusiasts. For them, smaller and more portable signs are more sensible. Fortunately, that still leaves many choices.

One of the interesting factors in these signs is the variety of shapes and designs. In the mid 20th Century, one of the most common and familiar was a round "button" sign about 16" in diameter with a large "Coca-Cola" script and "Drink" just above the logo and "In Bottles" below it. As common as they once were, one in good condition today is worth hundreds of dollars. Other signs were rectangular, square, or die-cut into shapes like vending machines, people, and six packs.

Another fascinating aspect of Coca-Cola signs is the fact that they often were literally "signs of the times", reflecting the culture and events of the day in which they were produced. For example, at the turn of the century, Coca-Cola signs featured women wearing Victrorian-era gowns. During WWII, many of Coke's signs demonstrated support for the war effort. Christmas was a special time with Haddon Sundbloom creating a version of Santa Clause for Coca-Cola Christmas signs. For many Americans, it is this image of Santa that we know and cherish today.

Soda-Pop-Collectibles.com offers a huge selection of vintage memorabilia from Coke, Pepsi, and the rest. Come see our online superstore where we showcase hundreds of antique Coca-Cola signs. The ultimate site for old Coca-Cola signs of every type!