Novice SEO Tricks That Produce Lots Of Free Traffic To Your Ecommerce Site
WARNING! I don't know of any instant method for you to get top of the list rankings and tons of traffic to your ecommerce site inside of ten seconds, like all of the other so called SEO Experts who jam your email inbox claim. But then again, if you believe all of the hype that they regurgitate, you probably still believe in Santa Claus or that the earth is flat.
If you want honest information about how a sheer amateur built and marketed a successful website in way less than one year, then stick around. This article is about what has worked exceptionately well at getting mountains of highly targeted traffic to an ecommerce website that I own.
A year ago I was a complete amateur at this, and I didn't even know what SEO, reciprocal links or article spooling and marketing was. Today I am the owner of a outrageously successful ecommerce website.
Now, I don't claim to be a Search Engine Optimization expert or guru. But I can honestly tell you that in well under one year, I've been very successful at driving lots of qualified traffic to my website without paying a cent for it. And my ecommerce website also has a much higher conversion rate than many other ecommerce sites on the web do. In other words, my site is well in the "black" and making plenty of money.
Here is a little bit of background information on me: I've been an entrepreneur for many, many years and I've had more than my fair share of success at it. Since about 90% of all new businesses fail within 36 months, and many established businesses fail on a regular basis, I like to think that over the years I've learned how to rapidly adapt to a changing marketplace.
I decided to transform my existing business into an Internet based business in February. So I bought a copy of Microsoft FrontPage and I started creating an ecommerce site. At the same time I started transforming my "product" for Internet consumption. In June, at the age of 59 I retired from my professional practice in order to focus full time on marketing my "product" via my ecommerce website.
Right about now you must be wondering what my "product" is. My "product" is information. But I'm not going to tell you exactly what kind of information it is that I sell, and I'm not going to send you to my website because I don't want my competition to know how I took a brand new homemade PR0 site, and advanced it to a PR4 site by Thanks Giving - a six month time span.
More importantly, I don't want them to know how I got my homemade website to get to a first page ranking in the Google organic SERPS for lots of very important keyword phrases, and on the first three pages of MSN, Yahoo, and Google organic SERPS for literally hundreds of different excellent keyword phrases. It has taken me much less than one year, while lots of my competition has been struggling at it for up to ten years!
I'll admit that along the way, I have wasted lots of money and time on a lot of Internet marketing software and lots of worthless information from the "Internet Get Rich Quick Gurus." At the same time I've learned which software packages are beneficial and worth the money.
HOW I FOUND SUCCESS ON THE INTERNET - ARTICLE WRITING AND MARKETING
Many people have used reciprocal linking to promote ecommerce websites. I myself have traded links with others in my industry. However, it is my belief that publishing articles that I've written on thousands of websites for free has had the greatest impact on my site's search engine ranking and the amount of money that I have made. But beware: If you are not fully aware of the downside of article marketing, you can quickly drive yourself out of business.
WHY IS ARTICLE MARKETING SO EFFECTIVE?
It's simple: 1. The quickest way to rank well on the major search engines is to have a lot of one-way links from other on-topic sites to your site.
2. When you write a good article and put it on another site, your "payment" for the use of that article is one or more links from that article back to your website. The more articles that you write and publish, the more free one-way links pointing back to your site. The more one-way links from other on-topic sites, the better your site will rank in the organic SERPS.
3. If you write a good article, you can set yourself apart as an expert in your field. Well written articles will create a lot of validation for you in the eyes of the public. And a well-written article is one of the best ways to get qualified traffic to your site. That is because people will read it, and if you've built their trust, they will click your link to see what you have to offer them.
NOW FOR THE MONKEY WRENCH - AVOIDING THE GOOGLE DUPLICATE CONTENT FILTER
In order to be successful you have to get your well-written article on hundreds or even thousands of other websites. Google doesn't like content that has been duplicated on other websites. So in the event that you have an article on hundreds or thousands of other websites, Google can find the identical articles and only give you credit for the back links in one, or maybe a few of the published articles.
So in the real world, in order to get the most benefit from your articles and links you will need to create a one of a kind article for each website. But nobody has that kind of time or talent, right?
Well . . . . Thanks to modern computer programming, articles can be spun, spooled, or re-written automatically using software. And indeed, in 2006, article-spooling software began to appear on the scene.
Unfortunately, most articles that are spun are worthless because the articles that the software creates on full autopilot can be totally laughable. The grammar and syntax is almost always all wrong. And people who read them usually think that they were written by a three year old. And because of latent symantic indexing, the Google algorithm can also pick out and ignore these laughable articles as well.
But if you create a well-written article to begin with, and then use the spooling software correctly, the software can re-write your article into hundreds or even thousands of unique, high quality articles that anyone would feel proud of. And more importantly, the articles will be more than unique enough to avoid the duplicate content filters.
If you don't like to write, don't have the time, or you don't have the expertise, don't worry. You can purchase PLR (private label rights) articles and spin them! But you are always better off if you can write your own articles.
I've used desktop article spooling software that I paid about $200.00 for, to create spooled articles, and it works great. As I write this page, I still do use this kind of software for spooling articles that I submit to article directories. The upside of this is that each article directory gets a unique version of the article, and this version won't get filtered out by the duplicate content filters. The down side is that as other webmasters take these articles from the article directories and publish them on their sites, most of these re-published articles will get filtered out. But they will still increase the traffic to your site as people read them and click your links.
Your articles usually trigger a lot more referrals if they are published directly on your competitor's website! But it is usually somewhere between very difficult and impossible to recruit other competitor webmasters to publish your articles. So that relegates you to submitting only to article directories.
HERE IS SOME GOOD NEWS!
Now there are some very inexpensive Internet sites that allow you to use their article spooling software right on their websites, to create dozens, hundreds, or even thousands of unique articles. Some of these sites will even let you try out their service for free. It is amazingly easy to learn and to use their software. And the benefits of these services are almost too good to be true. Let me tell you a little bit about these services.
To start with, the best part about these services is that they can take your article, and they can spool an unlimited number of unique versions of it. Then they publish a different unique version of your article on hundreds or even thousands of on-topic websites. These spooled articles are so unique that a duplicate content filter will not filter out these articles. So you will get the benefit of all of your back links for ranking purposes.
This is real muscle. We are talking about the ability to get your well-written articles published on hundreds of your competitors and your peer's websites virtually overnight. To make the situation even more attractive, when your articles are published on another site, they won't publish that Webmaster's articles on your site. This eliminates reciprocal linking and nets you hundreds, or even thousands of one-way links.
Unlike most article directories where your links are severely limited, these services allow you to put up to 5 keyword rich back links in each of your articles. It's best to have each of those back links go to a different page on your site, not just to your home page.
You should make the back links appropriate. So if your article is about baby furniture, and you are talking about cribs, you'll want to link to a page about baby cribs on your site. If you are talking about playpens, you'll want to link to a page that features playpens, etc.
The plans for the future on some of these article spinning sites are to publish your unique articles to thousands of on-topic blogs, and into hundreds of article directories automatically. And remember, every submission will be unique as far as the duplicate content filters are concerned.
Make no mistake; this is not a ten second cure for the huge job of writing hundreds or even thousands of unique articles and submitting them to hundreds of article directories and thousands of peer websites. If you believe that something like that exists, then you probably still believe in the tooth fairy.
You still must put effort into creating well-written professional articles. And then you must be ready to put effort into creating the synonym words and phrases that the software will use to spin or spool your unique article. But believe me, you can not accomplish in a full month what these services can do in an hour.
Here is an example of what can be done: I wrote four different articles on different kinds of information that I have available for sale. After only twelve days with one of these services, my articles were on 242 different competitor site on-topic web pages.
You do the math! With 5 back links in each article, one to my home page and four to different deep linked product pages on my ecommerce site, that's 968 links in only twelve days! And I began to see some of those links indexed by the major search engines within that same time period. Use your imagination about what will happen after a month, six months, or a year!
HOW HARD IS IT TO SPIN ARTICLES USING THE ONLINE SERVICES?
It is very easy to use the software and a 9-year old child could learn the process. You will learn to use it within a few minutes.
Most of these online services will let you try out their service without charge. Most give a 30-day money back guarantee. So you get to try the software for a full month to find out how much it will help your site to improve its rankings and its traffic before you have to pay for it. I highly recommend it and you will want to give it a try!
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Albert Weiss is an amateur at Search Engine Optimization. He is NOT a self-proclaimed Search Engine Optimization Guru. However, as a beginner, he has built a very successful ecommerce website in well under one year. And his ecommerce site is successfully competing with the other top producing websites in his industry, many of which have been on the Internet for ten years or more!
Mr. Weiss has documented the steps he took to drive tons of free traffic to his ecommerce site to make it successful by using article marketing, as well as how incorporating several other aspects of SEO can quickly make an ecommerce site a success. He built a Free SEO Information Website just for you! So visit www.ArticleSpooling.com right now.
Albert Weiss is an amateur at SEO. He is NOT one of the thousands of self-proclaimed Search Engine Optimization Gurus that inhabit the Internet. However, as a beginner, he has created and marketed a very successful and profitable ecommerce website in well under a year. And his ecommerce site is successfully competing with other top producing websites in his industry, many of which have been on the Internet for ten years!
Published March 28th, 2007
Filed in Communication, Computer